What are the 4 C’s in marketing?

The 4 C's in Marketing

The four essential components known as the 4 C's in marketing are:

• Customer: Focus on the needs and wants of the consumers.
• Cost: The total cost incurred by customers to acquire a product or service.
• Convenience: The ease with which customers can access or purchase a product.
• Communication: The interaction and engagement with the target audience to convey the value proposition.