What are the 4 C's of marketing?
Approved answer
The Four C's
The Four C's refer to essential elements in marketing that guide businesses in effectively reaching and serving their customers. These components are:
- Consumer: Understanding the needs and wants of the target audience.
- Cost: Evaluating the total cost of ownership from the consumer's perspective.
- Convenience: Making products easily accessible to customers.
- Communication: Engaging in a two-way dialogue with customers to foster relationships.