What are the 4 C’s of marketing?

The 4 C's of Marketing

The 4 C's refer to a framework that emphasizes key aspects of marketing strategy. They include:

• Customer: Focus on understanding the needs and desires of your target audience.
• Cost: Consider the total cost to the customer, not just the price of the product.
• Convenience: Ensure that your product is accessible and easy to purchase for consumers.
• Communication: Foster effective communication channels with your audience to build relationships and trust.