Why do my rubs hurt?

Possible Reasons for Rib Pain

Sore ribs can result from various issues, such as a strained muscle, a bruised or fractured rib, or even gastroesophageal reflux disease (GERD). Fractured ribs are relatively common and may require anywhere from six weeks to six months for complete recovery. However, it's important to be aware that rib pain can occasionally indicate a more serious condition, including a heart attack or certain types of cancer.